If you think your company or website would be a good fit with this blog, consider purchasing an ad on the site.
Who Can You Reach With Your Ad?
The audience for this site consists of physicians, dentists, their trainees, and other highly paid professionals in search of financial and investing information. Placement of an ad here allows you to focus on this “high-yield” audience.
Current Stats (updated August 2020)
- Google Page Rank 5
- Alexa US Rank 12,699
- Linked to by 1598 other sites
- 1.1 million+ pageviews (impressions) per month
- 277,000+ unique visitors per month
- 52,537 Email Newsletter Subscribers
Do We Allow Anyone to Advertise?
We limit advertisers to companies that we do not hesitate to recommend to our colleagues. Although we do not necessarily control the ads that come to the site through ad programs such as Google Adsense, we can control private ad placements and feel an ethical responsibility to WCI readers to not advertise companies that are likely deleterious to their financial health. We have applications for several financial professionals that we use to assist in the vetting process and share with readers to use in their own vetting. Financial advisors , Insurance agents, Practice Retirement Plan Providers, and Real estate companies interested in advertising should fill out the appropriate application and email it to [email protected]. All other financial professionals interested in advertising can reach out directly to Cindy for approval.
Cost of Advertising
The going rate for ads varies by amount of traffic, location of ad, and size of ad. Contact Cindy for the current rates.
Types of Advertising
Widget ads are seen in the right hand sidebar spaces on each page of the blog. The chief benefit of these ads is that they are seen no matter what post or page the viewer goes to. You are essentially buying an ad on over 2000 pages of the internet for one flat price, either a 410×200 or a 200×200.
Ads are also placed within each post published on the site for the month, typically 6 posts are published weekly. One of the main benefits of these ads is that they are seen by regular readers (25,000+ and counting) as they go out via email as well as on the site. In-content ads are limited to two spots per month (one above and one below the fold).
We have three ad spots specific to the mobile version of our site.
We have ads specific to our forum which averages 430,000+ page views a month.
Email Newsletter Sponsorships
WCI also publishes a monthly email newsletter, currently going out to 52,000+ double-opt-in subscribers. You may sponsor an edition of the newsletter. The newsletter will have a “Sponsored By” paragraph with a brief description of your business/services, banner ad, and a direct link to your site. This is limited to one ad per month. We try to have a different sponsor each month.
We also have a boot camp email series that includes 12 email newsletters sent to all new email subscribers. Each newsletter has a sponsor similar to the monthly email newsletter.
Part of the mission of the White Coat Investor is to connect our community with the good guys in the financial services industry. To assist with this we have several recommendation pages.
Loan Officers Specializing in Physician Mortgage Loans
Practice Retirement Plan Providers, HSA Providers, and Providers of Self Directed Individual 401Ks
Real Estate Investing Companies
Student Loan Advice
Legal and Contract Review Services
Lenders Specializing in Practice Loans
The cost of these varies. The mortgage agent listings are exclusive, meaning only one agent per bank will be listed. Most other pages are limited to 10 advertisers per industry.
We also publish a podcast each Thursday that currently averages 30,900 downloads per episode. Each podcast has a sponsorship.
Facebook Group Sponsorship
We have an active community of 50,000 members in our Facebook Group. Financial professionals are only allowed to participate in the group as a sponsor.
You can find more details on all of these advertising opportunities in our media kit.
Paying For Ads
The length of advertising varies for each type, ranging from one month to 12 months. We prefer a flat price rather than a pay-per-click arrangement as it makes both your expenses and our revenues predictable in advance. We accept payment by snail mail check, ACH deposit, or credit card.
Contact the WCI business manager, Cindy, by email with your desired ad size and location for the current rate and availability. Ads need to be in jpg or png format and are usually placed on the site within 24 hours.