If you think your company or website would be a good fit with this blog, consider purchasing an ad on the site!
Who Can You Reach with Your Ad?
The audience for this site consists of physicians, dentists, their trainees, and other highly paid professionals in search of financial and investing information. Placement of an ad here allows you to focus on this “high-yield” audience.
Current Stats (updated November 2022)
- Google Page Rank 5
- Alexa US Rank 15,019
- Linked to by 566,310 other sites
- 719,000+ page views per month
- 275,000+ unique visitors per month
- 61,000 Email Newsletter Subscribers
Do We Allow Anyone to Advertise?
We limit advertisers to companies that we can strongly recommend to our colleagues. Although we do not necessarily control the ads that come to the site through ad programs such as Google Adsense, we can control private ad placements and feel an ethical responsibility to WCI readers to not advertise companies that are likely deleterious to their financial health. We have an application to assist with this vetting process.
Advertising Partner Application
Cost of Advertising
The going rate for ads varies by amount of traffic, location of ad, and size of ad. Once approved as a partner, we can share the current rates and availability.
Types of Advertising
You can find more details on all of these advertising opportunities in our media kit.
2022 White Coat Investor Media Kit
Widget Ads
Widget ads are seen in the right hand sidebar spaces on the blog. The chief benefit of these ads is that they are seen on over 2300 pages of the internet for one flat price, either a 410×200 or a 200×200. Ads need to be in jpg or png format
In-Content Ads
Ads are also placed within each daily post published on the site for the month. One of the main benefits of these ads is that they are seen by regular readers (29,000+ and counting) as they go out via email as well as on the site. In-content ads are limited to two spots per month (one above and one below the fold).
Mobile Ads
We have three ad spots specific to the mobile version of our site.
Forum Ads
We have ads specific to our forum which averages 31,600+ users a month.
Email Newsletter Sponsorships
WCI also publishes a monthly email newsletter, currently going out to 60,000 double-opt-in subscribers. You may sponsor an edition of the newsletter. The newsletter will have a “Sponsored By” paragraph with a brief description of your business/services, banner ad, and a direct link to your site. This is limited to one ad per month. We try to have a different sponsor each month.
We also have a boot camp email series that includes 12 email newsletters sent to all new email subscribers. Each newsletter has a sponsor similar to the monthly email newsletter.
Recommendation Pages
Part of the mission of the White Coat Investor is to connect our community with the good guys in the financial services industry. To assist with this we have several recommendation pages.
Loan Officers Specializing in Physician Mortgage Loans
Financial Advisers
Insurance Agents (currently not taking new advertisers)
Practice Retirement Plan Providers, HSA Providers, and Providers of Self Directed Individual 401Ks
Real Estate Investing Companies (currently not taking new advertisers)
Student Loan Advice
Legal and Contract Review Services
Tax Strategist
The cost of these varies. The mortgage agent listings are exclusive, meaning only one agent per bank will be listed. Most other pages are limited to 10 advertisers per industry.
Podcast
We publish a podcast each Monday and Thursday that currently averages 34,000+ downloads per episode. Each podcast has a sponsorship.
Facebook Group Sponsorship
We have an active community of 76,800+ members in our Facebook Group. Financial professionals are only allowed to participate in the group as a sponsor.
Conference Sponsorships
We put on a conference each year for the WCI community, offering CME and CE credits to physicians and dentists. Our 2023 conference will be in Phoenix, AZ March 1-4. Once approved as a partner, contact [email protected] for the current conference sponsorship packages.
Paying for Ads
The length of advertising varies for each type, ranging from one month to 12 months. We prefer a flat price rather than a pay-per-click arrangement as it makes both your expenses and our revenues predictable in advance. We accept payment by check, ACH deposit, or credit card.
Next Step
Fill out the Advertising Partner Application.
Contact the Director of Sales at [email protected] with any questions.