One of The White Coat Investor’s core missions is to connect our high-income readers and their students, trainees, and partners with the best-in-class financial resources. One way WCI accomplishes that is by selling advertising to companies or people who are great at what they do. If you think you or your company would be a good fit, consider becoming an advertising partner.
The audience for this site consists mainly of physicians but also includes dentists, advanced practice clinicians, lawyers, pharmacists, engineers, and other highly paid professionals in search of financial and investing information. Placement of an ad here allows you to focus on this “high-yield” audience. You can better understand our white coat investor community by reviewing the results of our most recent survey.
(Updated September 2025)
WCI limits advertisers to companies that we can strongly recommend to our colleagues, as we feel an ethical responsibility to readers to not advertise companies that could be detrimental to their financial health. We have an application to assist with this vetting process.
Advertising ApplicationThe going rate for ads varies by the amount of traffic and the location of the ad. Once approved as a partner, we can share the current rates and availability.
Six display ad spots are embedded directly within blog content. These will be visible across desktop, mobile, AND the daily blog post email.
We have ads specific to our forum which averages 50K users a month.
WCI publishes a monthly email newsletter, currently going out to 84K double-opt-in subscribers. You may sponsor an edition of the newsletter. The newsletter will have a “Sponsored By” paragraph with a brief description of your business/services, a banner ad, and a direct link to your site. This is limited to one ad per month.
We also have a boot camp email series that includes 12 email newsletters sent to all new email subscribers. Each newsletter has a sponsor similar to the monthly email newsletter.
Part of the mission of The White Coat Investor is to connect our community with the good people in the financial services industry. To assist with this, we have several recommendation pages:
The White Coat Investor Podcast drops every Thursday and averages 23K downloads per episode in the first 12 months. The Mountains to Millionaires podcast drops each Monday and averages 19K downloads per episode in the first 12 months. Each podcast has a sponsorship.
We have an active community of 99K members in our Facebook Group. Financial professionals are only allowed to participate in the group as a sponsor.
We put on a conference each year for the WCI community, offering CME and CE credits to physicians and dentists. Once approved as a partner, contact [email protected] for the current conference sponsorship packages.
The length of advertising varies for each type, ranging from one month to 12 months. We prefer a flat price rather than a pay-per-click arrangement as it makes both your expenses and our revenues predictable in advance. We accept payment by check, ACH deposit, or credit card.
Fill out the Advertising Partner Application.
Contact the Director of Sales at [email protected] with any questions.