White Coat Planning was created by the White Coat Investor to serve as the ideal financial planning firm for physicians and other high earners seeking good advice at a fair price. We are founded on the principles of The White Coat Investor and operate with as a flat-fee, fee-only financial planning firm. We lead with a planning-first approach for physicians and other high earners across all stages of their careers. Whether you are a DIYer looking for supplemental guidance, a Validator wanting a second set of eyes on your financial plan, or Delegator searching for a trusted professional, we can help.
We also offer investment management as an optional service for those that want professional management and implementation of their investment strategy. Investment management is also provided under a fee-only, flat-fee model. This fiduciary model means we will never attempt to sell you any products or investments. While your fee may increase at defined levels of wealth, fee-only means we won't ever charge you based on a percentage of your assets.
We are also the country's leading experts in student loan management. We offer one-time consultations, and we provide financial planning clients with ongoing, customized optimization strategies to eliminate their student loans in the most effective way.
All of our lead planners are CFP® professionals and hold the CSLP® credential (Certified Student Loan Professional).
White Coat Planning provides flat-fee, fee-only financial planning with no commissions or hidden costs. Every client begins with a comprehensive financial plan for a one-time fee of $4,500, with the option to continue receiving ongoing planning support for $250–$550 per month, depending on the level of service. Clients may also choose fee-only investment management if they want professional portfolio management, but it is never required.